Not Another Mindset Show

A coach on this live Q&A asked a simple question about going part-time in his coaching business, and before anyone realized what was happening, 3 HMCC grads were coaching him live, unscripted, using everything they'd learned in the program. Dr. Kasey Jo, Greg, Jeff, and Paige each jump in with a different question, peeling back another layer of what's actually going on underneath a logistics question that turns out to be about a lot more than logistics.

This was not something anyone planned and it was so good, we needed to share it on the podcast with you!

Get a sneak peek of Module One HERE 

Dr. Kasey Jo Orvidas sat down live with a coach who was so close to enrolling in The Health Mindset Coaching Certification (Dr. Kasey Jo's signature program)... but couldn't quite get past her own hesitation. 

This episode is the live recording from an open Q&A call, but really ended up being a 1-1 conversation between Dr. Kasey Jo and this coach.

You'll hear the real, unscripted conversation, the exact questions Dr. Kasey Jo asked to get to the root of the resistance, and the reframes that shifted things.

It's not a highlight reel. It's the whole messy, honest middle part where someone works through a decision in real time, and it says as much about coaching psychology as it does about the decision itself.

If you've ever talked yourself out of something you knew you wanted, or you coach clients who do the same thing to themselves, this episode is for you.

Get a sneak peek of Module One HERE

A student inside the Health Mindset Coaching Certification asked Dr. Kasey Jo Orvidas a simple question: why isn't the theory of planned behavior taught in HMCC? Her answer gets into the intention-behavior gap, the academic debate over one of psychology's most cited theories, and why she teaches something different instead.

In this episode, she covers:

• Why the theory of planned behavior doesn't show up inside HMCC, even though its three components (attitudes, subjective norms, and perceived behavioral control) are worth understanding
• The intention-behavior gap, and why a big shift in intention rarely produces a big shift in actual behavior
• The academic debate over whether it's "time to retire the theory of planned behavior," and how the original researcher responded
• Why perceived behavioral control is really just self-efficacy, and how that shows up throughout HMCC
• The behavior change theories she teaches instead, from the transtheoretical model to self-determination theory
• If-then planning as one simple, research-backed tool for closing the gap between intention and action
• What to do the next time a client says "I know what to do, I just don't do it"

If you've ever had a client say they know exactly what they should be doing and just aren't doing it, this episode is for you.

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Sources:

• McEachan et al. (2011)
• Sniehotta et al. (2014)
• Ajzen's rebuttal (2015)

Dr. Kasey Jo sits down with program mentors of The Health Mindset Coaching Certification, Brooks Hurbis and Greg Sutton, for a roundtable on what's actually changing coaching right now, and what hasn't changed at all.

In this episode, they cover:

• Brooks and Greg's own coaching journeys, including the exact moment each of them realized giving clients a plan wasn't enough
• How to take responsibility for your clients' success without feeling burdened by it
• Where ChatGPT is genuinely useful for coaches and clients, and the one thing it can't replicate no matter how good the plan it generates is
• How GLP-1 medications fit into coaching (and why "one powerful tool" is a very different thing than "the whole plan")
• The real shift Brooks and Greg see in coaches' language from entering to graduating HMCC, from "my client has excuses" to "my client has valid reasons and I can help"
• What confidence looks like before and after, backed up by a very telling detail about the HMCC Facebook group

ENROLLMENT FOR THE FALL 2026 CLASS OF HMCC IS OPEN NOW! [LEARN MORE]

If you've ever wondered whether AI or a GLP-1 prescription makes a coach less necessary, or you've felt like you've run out of things to try with a struggling client, this episode is for you.

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@drkaseyjo

@sweat.simple

@coach.greg.sutton

Have you seen the content lately mapping out "coachable" versus "uncoachable" clients? It's everywhere, and it's getting hundreds of thousands of likes. Dr. Kasey Jo Orvidas breaks down why that label usually has nothing to do with the client, and everything to do with the coach running out of tools.

She covers:

• Why the "uncoachable" label shows up the moment a coach runs out of tools, not the moment a client runs out of potential
• How labeling a client that way changes the way you coach them, whether you realize it or not
• Why self-sabotage isn't a dead end, it's a signal for you as a coach
• One question to ask in your next check-in that can completely shift a stuck client relationship
  
  

If you've ever written off a client as a lost cause (even if don't want to say that outloud), this episode is for you.

Sign up for my FREE masterclass 'Every Client is Coachable — The Science Behind Consistent Client Results'

Episodes Mentioned:

• EP 109: Why clients resist your best advice

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Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Ever give a client advice they asked for, only to watch them push back, get defensive, or quietly stop responding to you altogether? Kasey breaks down the psychology behind why this happens and what it actually means for how you coach.

In this episode, she covers:

• What psychological reactance is and why it shows up in coaching relationships
• Why clients resist advice they directly asked for, even when they trust you
• The research on trait reactance and which clients are more prone to it
• How directive language like "you need to do this" can backfire
• A simple shift in how to deliver recommendations so clients actually follow through
  
  

If you've ever wondered why a client keeps circling back to the exact habit you're helping them change, or why they've gone quiet on check-ins after agreeing with your advice, this episode is for you.

Tune into the episode to learn how a small shift in delivery can change whether your advice lands or gets resisted.

Sign up for the Client Follow Through Formula Boot Camp [STARTS AUG 10]

Connect with me on Instagram!
 

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Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Sources:

• Brehm, J. W. (1966). A theory of psychological reactance. Academic Press.
• Hong, S. M., & Faedda, S. (1996). Refinement of the Hong Psychological Reactance Scale. Educational and Psychological Measurement, 56(1), 173–182.
• Shen, L., & Dillard, J. P. (2005). Psychometric properties of the Hong Psychological Reactance Scale. Journal of Personality Assessment, 85(1), 74–81.

Why tweaking the plan again isn't going to fix your client's follow-through

Dr. Kasey Jo Orvidas breaks down why endlessly tweaking a client's plan doesn't actually fix their lack of follow-through, and why reaching for the "uncoachable client" label is often more about coach relief than reality. She walks through the ABCs of motivation from self-determination theory, autonomy, belongingness, and competence, and shows how identifying which need isn't being met changes the entire conversation.

In this episode, she covers:

• Why labeling a client "uncoachable" gives coaches short-term relief but doesn't solve anything long term
• Why perpetually adjusting the plan treats the symptom instead of the root cause
• The ABCs of motivation: autonomy, belongingness, and competence, and how to spot which one is missing
• A better question to ask than "why won't they just do it?"
• Her brand new Client Follow-Through Formula Boot Camp

If you've ever changed a client's plan five different ways and still can't figure out why they're not following through, this episode is for you.

Tune into the episode to learn how to diagnose what's actually driving inconsistency instead of just changing the plan again.

Sign up for the Client Follow Through Formula Boot Camp

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Grab 5 Free Lessons in Mindset and Behavior Change Coaching [HMCC WAITLIST]

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Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Dr. Kasey Jo Orvidas breaks down why your instinct to fix your clients' worst days first can actually backfire, and shares a real story from an HMCC student who tested a "strengths-first" approach with surprising results.

In this episode, she covers:

• Why the "righting reflex" makes coaches jump straight to what went wrong, and why that instinct isn't a flaw
• A real case study where focusing only on a client's best step-count days led to every day improving the following week
• The psychology behind why leading with strengths builds self-efficacy, autonomy, and competence faster than leading with fixes
• A tangible "strengths-first question swap" coaches can use in their very next client check-in
• How to bridge back into setbacks and off days once trust and momentum are built

If you've ever caught yourself digging into what went wrong before acknowledging what went right, this episode is for you.

[NEW FREE GUIDE]: Best Questions for More Clients and More Sales Conversions 

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Grab 5 Free Lessons in Mindset and Behavior Change Coaching [HMCC WAITLIST]

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Want me to answer your questions on my next Q&A episode? Send a voice note or drop your questions here

Most coaches are great at indirect selling. Direct selling? That's where things get quiet.

In this episode, Dr. Kasey Jo Orvidas breaks down the SELL Framework, a four-part tool she teaches inside the HMCC business track, designed to help coaches communicate about their offers clearly, confidently, and without the ick.

In this episode, she covers:

• Why freezing or going vague during a direct pitch usually isn't a sales problem, it's a framework problem
• S is for Scarcity: how to use real constraints ethically and why manufactured urgency erodes trust faster than anything
• E is for Exchange: why most coaches undersell what clients are actually getting and how to make the value visible
• L is for Livelihood: why listing features isn't enough and how to paint the transformation instead
• L is for Likeness: how to use social proof and authenticity to make the right person feel like this was made for them

If you've ever talked yourself out of a direct CTA, felt pushy writing a sales email, or just didn't know what to say, this episode gives you the exact structure to work from.

Connect with me on Instagram!

Grab 5 Free Lessons in Mindset and Behavior Change Coaching [HMCC WAITLIST]

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Want me to answer your questions on my next Q&A episode? Drop your questions here!

In this Q&A episode, Dr. Kasey Jo Orvidas tackles 6 questions straight from her audience, covering everything from how to find your niche and translate it into your content, to what it actually sounds like to use values-based goal setting in a real coaching conversation.
 

She also gets personal about her best business investments ever, whether a cognitive behavioral coaching mini course is coming, and the book that may or may not be written depending on... how much you bug her about it!

 
In this episode, she covers:

• Why asking clients "what are your values?" usually backfires, and what to ask instead
• The real reason specificity in your niche attracts more clients, not fewer
• How to think about clients who leave before their time is up without spiraling
• Why credentials and experience don't protect you from imposter syndrome (and what actually helps)
• Her three best business investments, including one she didn't recognize as an investment at the time
• What's happening with the HMCC overhaul and whether a cognitive behavioral coaching mini course could be next
  
  

If you've ever quietly wondered whether two clients leaving means something is wrong with you as a coach, this episode is for you.

Episodes Referenced: 

- EP 80: New Year’s Resolution Science with Sarah Tierney

- EP 62: How to Overcome Impostor Syndrome: Mindset Shifts to Try

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