On the 96th episode of The Richard Robbins Show, I sit down with a former RRI Coaching Member and the President of RE/MAX Canada, Christopher Alexander.

Right from the age of 13, Christopher, in one way or another, was working within the family business. Whether it was at the front desk or the accounting department, he has seen every level of the RE/MAX ladder.

He started selling real estate in January of 2010 and although he had grown up in the industry, he didn't realize how hard it actually was. "I did 3 deals right out of the gate," Christopher tells me, "And thought to myself, 'Wow this is easy'! I didn't do another sale for the rest of the year. It was a really valuable lesson and, in my second year, I really got serious."

His experience selling real estate isn't unique. Christopher tells me that he sees a lot of people enter the industry with a false perception of what it really takes to succeed.

"What I've seen, especially in the last two and a half years, [is] a tremendous amount of salespeople getting their license for the first time, that got into it for the wrong reasons…they see the glamour. I think that's going to wash away because it's a tough business."

In this episode of The Richard Robbins Show, Christopher and I discuss the past, present and future of RE/MAX and the entire real estate industry. Christopher stresses the importance of practising the real estate basics in order to find success in any market, he offers some insight into the future of real estate and tells us why it's important to start today instead of waiting for tomorrow.