You just had a great consult call with a prospective client, but at the end they hit you with a "I'm not sure now is the right time". And now you're left wondering what you did wrong. Most of the time, it has nothing to do with your pitch, your price, or your program. And it has everything to do with what was going on inside your prospective client's mind (that neither of you are aware of).

In this episode, Dr. Kasey Jo Orvidas breaks down the psychology behind the most common sales objections coaches hear, including "I can't afford it," "I need to think about it," and "I need to talk to my partner."

In this episode, she covers:

• Why "I can't afford it" is almost never a math problem and what belief is actually driving that objection
• The cognitive science behind "now isn't the right time" and why your client's brain is literally working against big financial decisions
• What coaches get wrong about urgency and how hesitation gives excuses room to grow
• How loss aversion, self-efficacy, and present bias all show up in your sales conversations (and what to do about each)
• The shift from reactive to proactive: why the most effective sales work happens before a client ever gets on a call with you

If you've ever had a seemingly motivated, excited prospect go quiet after a great call, this episode is going to reframe the whole thing for you.

Episodes Referenced: 

• EP 98: Why Health Coaches Hate Selling (This One Belief is Costing You)

Resources Mentioned: 

• Transform Your Forms
• Magnetic Messaging

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