February 25, 2025

Ep. 99 No Ticket to High Ticket: Tanner Chidester’s Rise to Millions

50 minutes

Tanner Chidester went from struggling entrepreneur to scaling multiple seven and eight-figure businesses—but after hitting $1M/month, he realized something was missing. In this episode, we dive deep into his journey, from early hustle to high-ticket coaching success, and the hard lessons about money, fulfillment, and business scalability.

Tanner reveals why most entrepreneurs stall at six figures, how to pivot when strategies stop working, and what separates business owners who plateau from those who scale past $1M/month.

What You’ll Learn in This Episode:

✔️ The mindset shift Tanner made after hitting $1M/month
✔️ Why coaching & consulting businesses have an income ceiling
✔️ The biggest hiring mistakes that prevent business growth
✔️ How to scale past $100K/month (most entrepreneurs get this wrong)
✔️ The future of AI in business, content, and marketing
✔️ Why high-ticket is actually easier to sell than low-ticket

If you’re scaling your business, struggling with sales, or looking for your next big pivot, this episode is packed with insights from someone who’s done it at the highest level.

DM @tanner.chidester on Instagram with "Blueprint Podcast" to connect.

Listen on Apple, Spotify, and YouTube
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Key Takeaways & Lessons from the Episode

1. The “Million a Month” Realization: Money Won’t Fix Everything

Tanner hit $1M/month, threw a huge party, and quickly realized… no one cared.

After sacrificing friendships, relationships, and free time, he started questioning what actually mattered.

His new goal: Building businesses that don’t just make money, but also fuel personal growth and freedom.

2. Why Coaching & Consulting Won’t Make You a Billionaire

High-ticket coaching is great for cash flow, but bad for scale because it requires manual fulfillment.

After interviewing ultra-high-net-worth individuals, Tanner found that billion-dollar businesses have:

Private Equity: Buying & scaling businesses.

Hedge Funds: Managing investor capital at scale.

Tech & SaaS: Low-overhead, high-leverage products.

If freedom & scalability matter, you need a business that delivers consistent value without constant effort.

3. The 80/20 Rule for Pivoting When Business Strategies Stop Working

Many entrepreneurs panic and completely overhaul their strategies too quickly.

Instead, test new strategies gradually → Keep 80% of your budget/resources in what’s still working and 20% in testing new approaches.

Example: If spending $10K/month on ads, keep $8K in proven methods, $2K for testing.

4. Scaling from $100K to $1M: Why Most Entrepreneurs Stall

0-100K/month: Can be brute-forced with hard work and personal effort.

100K-1M/month: Requires hiring, delegation, and team leadership.

Biggest mistake: Entrepreneurs think “working harder” will grow their business.

Instead, success depends on acquiring & keeping high-level talent.

If your team can’t execute at a high level, your business will hit a ceiling.

5. Organic vs. Paid Traffic: What’s Actually Working in 2025?

If you don’t have money for ads:

Create engaging content that starts inbound conversations.

Cold outreach – Manually message potential leads.

Content Strategy Tanner Recommends:

Case Studies → Show testimonials & proof.

Value Posts → Teach something people can use immediately.

Lifestyle (optional) → Build relatability & trust.

Why high-ticket is easier to sell:

Fewer sales needed to hit revenue goals.

Perceived value increases when pricing is positioned correctly.

6. The Truth About Instagram Shoutouts & Boosted Posts

Do shoutouts still work? → Not as well as before.

Best for B2C (fitness, lifestyle brands), not B2B (coaching, consulting).

Better alternative? → Boosted posts with DM automations (ex: “Comment ‘Blueprint’ for a free training”).

Rule of thumb: If it doesn’t bring a direct return, it’s not worth it.

7. AI in Business & Content Creation: What’s Useful Right Now?

AI is great for copywriting, DM automation, and content ideation.

Not replacing human storytelling anytime soon.

Best use case: Automating repetitive tasks to free up time.

Final Thoughts & What to Do Next

Tanner Chidester has built, scaled, and pivoted multiple businesses to seven and eight figures. His biggest lesson? Money alone won’t fix your problems—but the right strategy will give you both freedom and financial success.

Want to grow your business? DM Tanner @tanner.chidester on Instagram with "Blueprint Podcast."

If you got value from this episode, share it, subscribe, and leave a review!

Available on Apple, Spotify, YouTube and anywhere you listen to podcasts.

To connect with Jason and sign up for The 21 Day Love and Abundance Challenge Starting March 1st LIVE! https://stan.store/Jbirdfit

Disclaimer: The training is intended for informational and educational purposes, it is not intended to substitute for professional medical advice, diagnosis, and/or treatment. Please consult your medical professional before making changes to your diet, exercise routine, medical regimen, lifestyle, and/or mental health care.

Your background, education, experience, and work ethic may differ. There is no guarantee of success. Individuals do not track the typicality of its student's experiences. Your results may vary.

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