Alex received a question from Shane, who is currently running a direct mail probate campaign. How often should he follow up? Every direct mail campaign is different and certain markets require more follow-up than others. For this week's show, Alex discusses what his sweet spot is when it comes to direct mail follow-ups and why sending just one campaign out is a waste of money!

Key Takeaways:

• Shane writes in and asks how often he should send follow-ups on his direct mail campaign.
• Response rates are down throughout the country.
• Despite this, Alex is still getting a lot of success out of his direct mail campaign. It's in the middle of May, and he's already got 6-figures in profits.
• A sweet spot for Alex when it comes to follow-up, is around 6 week intervals.
• Don't wait three months to send a follow-up!
• Sending just one campaign is a waste of money. You have to be consistent with it.
• Keep sending your questions to Alex!

Mentioned in This Episode:

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