Vigor Life Podcast · EP119: A Masterclass On Building A Profitable & Sustainable Online Coaching Business w/ Jon Goodman

Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness and Inc. – to name a few. Originally from Toronto, Canada, Jon spends his winters exploring the World with his wife and son.

Jon and I dive deep into the foundational principles of what it takes to build a successful business and then pivot to get specifically into building and online coaching brand that is profitable, sustainable and stands the test of time. If you’re a coach looking to build an online business (or ANY type of business in the fitness space) then this is a MUST listen to episode.

Let's go.

IN THIS EPISODE YOU’LL LEARN

* What’s going to happen with most coaches in the industry when it comes to the future of in person and online training.

* Everything works, from blogs, podcasts, Instagram, YouTube, etc. but here is what you MUST follow to succeed on any platform.

* Jon breaks down exactly what he would do if he started on a social platform to succeed and also make money.

* The reason why Jon never did podcasts but is now starting his own – and the most powerful reasons to do one.

* The process of building a specific skillset that will help you position yourself, generate leads, make sales and build a real business.

* Lessons about not launching too early with a sub-par product (a big mistake many people make).

* Why you don’t need to stress about missing out on new platforms that could “blow up.” We discuss what you really need to focus on.

* The reason you shouldn’t start with paid advertising and how to make your first sales and build “the machine.”

* The 5/1/60 Principle that will help you create a compelling offer to get your first clients.

* The exact steps to get your first 5 clients online—even if you don’t have a big social media following—and be able to get you started with online coaching.

* The truth about building an online coaching businesses fast and keeping it sustainable.

* Picking lower price point membership sites vs. high end coaching – what works and what you certainly shouldn’t do. Jon and I break it down in detail.

* The lessons from a friend and mentor who built one of the biggest niche programs and sold it for over a 100+ million to the Golf Channel.

* Why Jon has written 11 books and where the real value comes in from.

* What is possible for an online coach when it comes to serving clients and providing a great service (how many clients, price points, automation, hybrid models).

* Jon is building an online fitness company and breaks down exactly how they will do it step-by-step, from launch, hiring break down, organization, marketing… (steal this!)

* What Jon recommends to gym owners when it comes to growth and also adding online coaching possibiliti...