In todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at  Anecdote help businesses tell better stories.Mark is passionate about using stories to help leaders be more engaging, inspiring and influential and in help organisations make their strategies stick.Here’s a sneak peak into what you’ll learn:what is a story (hint…most people get this wrong!)why you should never say…”let me tell you a story”how to come up with great story ideasthe 4 ingredients of an influential storyThanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowHere is the link to the Spotting Stories Framework https://www.anecdote.com/2014/09/story-framework-infographic/Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceMark is the Managing Director of Anecdote International Pty Ltd. He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power.Mark doesn’t consider himself a good storyteller…he just knows the power of using simple narrative patterns to achieve outstanding business results.Anecdote was formed in 2004. The company is focussed on putting stories to work and helping restore humanity to the workplace. Being in such a niche market has provided many lessons in business, especially surviving two major market downturns and has required considerable experimentation with business models. Mark’s time is divided between growing Anecdote’s international Partner network which now includes over 50 Partners in 25 countries and delivering Anecdote’s workshops and consulting projects. He is passionate about using stories to help leaders be more engaging, inspiring and influential and in help organisations make