Todays guest is Kristen Hinman…you might remember her from Ep39.  Kristen is an expert at helping personalities and brands go from unknown to known.  She’s helped her clients get major free publicity on shows the Good Morning America and The Today Show.  In todays episode we walk step by step through what a practitioner would need to do to build celebrity status in their community.As Kristen says….”gone are the days of see…click…buy”.  Consumers are doing more research now than ever and if you’re wanting to patients to choose you then you need to be guiding them along the journey.Here’s some of what we discussed:How to find out what’s unique about you and your practice.What to do when your marketing feels like it’s not working.The biggest mistake that practitioners make with their P.R.How to create the kind of content that your potential patients want to consume.This episode is full or easily implementable and practical advice.Check it out now.Thanks for all you do.Keep saving lives AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowEp39 How to leverage free PR and get on TV, Radio and in newspapers. https://www.pearemedia.comInstagram: @kristen_hinmanFacebook: https://www.facebook.com/PeareMedia/Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceKristen Hinman is the CEO and founder of Peare Media.  She works with celebrity status brands who are ready to leverage the