Marketing Your Practice

Ep148. Surviving A Potential Second Wave. Paula Drayton


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We live increasingly fascinating times…the world is changing and a long with this so does the conversation what we need to be having with our patients and our communities.Two of the challenges that I’m hearing from many practitioners areFirstly…how do I prepare my practice if there’s a second wave andSecondly how do I show up, inspire and lead my community towards a different way of looking at their health in this current pandemic.Well…My guest on the show today is going to help you with both of those…Her name is Paula Drayton and She’s a revered facilitator, Master Trainer and Master Coach with expertise in communication and behaviour change. Paula loves working with leaders as they grapple with complexity in fast moving environments.Here’s why today’s episode is importantSometimes in our enthusiasm to share a message we end up coming across looking like a greenie or an evangelist…we talk about how to prevent thisIf a second wave happens and practices have to close again…the practices that survive will be the ones that are able to build massive amounts of trust with their patients.  Paula will show you how to do this.Paula will introduce you to the concept of being an ambassador of possibility - she’ll show you how to re invent what you do and change the way your communities might see you.You’ll discover the key ingredients in creating a shared understanding and learn the importance of listening.And heaps heaps more..Paula is one of my absolute favourite peeps…enough from me.Enjoy the show.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowFacebook: https://www.facebook.com/liberatedleaders/Instagram: https://www.instagram.com/liberatedleaders/Linkedin: https://www.linkedin.com/company/liberatedleaders/Email: [email protected] To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast
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