Our family has this little cafe we go to.  We’ve been going there for years.  The entire staff know our names, what we order, our dogs name and over the years we’ve shared the ups and downs of our lives. 

Every time I go in there it feels like seeing friends, it’s a relationship that I value and because of that I spend “A LOT” of money there and love telling all my friends about it. When I contrast the feeling I get going there versus going to my local supermarket,  things couldn’t be more opposite.  

At the supermarket, no one knows me and it seems like there’s a different pre pubescent teenager on the register every time I visit.  My visits there are more transactional. 

Great businesses foster strong relationships…NOT transactions (that’s important…you might want to read that again!). 

I’ll be the first to admit that social media has it’s challenges (have you seen the Social Dilemma…it’s terrifying!) but one of the upsides is it ability to help us connect and build relationships with a large amount of people in our local community.

On the podcast this week my guest Jeff Langmaid lays out a content strategy that will help you build more relationships and less transactions.

Jeff’s a great guy and this episode is going to be one you’ll want to have a pen and paper handy.  Jeff is a genius when it comes to content creating and he really knows how to simplify things!

I think you’ll love this episode.

Check it out now.

Thanks for all you do.

Keep saving lives

Angus

Links

Website : www.thesmartchiropractor.com

Facebook: The Smart Chiropractor

Youtube: The Smart Chiropractor

Instagram: The Smart Chiropractor

Bio

Jeff Langmaid founded The Evidence Based Chiropractor, which has become one of the most trusted media outlets in chiropractic. With previous experience in the leadership of a large multidisciplinary group which spent over $5 million per month on marketing; he knows what works, what doesn't, and how to get results. Jeff lives in Tampa, FL. 

• Co-Founder of The Smart Chiropractor

• Founder of The Evidence Based Chiropractor

• Founder of ChiroOfficeCoverage (acquired by ChiroMatchMakers)

• Author of “Marketing Chiropractic to Medical Doctors"

• Investor in The Hustle, AOMSI Spinal Diagnostics 

• Featured with ABC News, CBS News, Prevention Magazine

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