Marketing Your Practice

Ep173. The 7 Key Elements Of A Patient Attracting Video. Angus Pyke


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The first 10 seconds of your video are the most important.  Muck this up and your video will be ignored!  Get these right and you then have the opportunity to add value and build trust (the first steps to getting the phone to ring!).

In todays episode I’ll share with you the 7 key visual elements you need to be considering if you want to stand out on the social media feeds.

Here’s a summary of what I cover:

  1. Maximise the screen
    • Either shoot with your phone in portrait or
    • Add boarders to your video. See ep168
    • Have an attention grabbing headline. See ep160
    • Movement
    • Use Subtitles. See ep168
    • No BORING backgrounds.
    • Use props when possible.
    • Don’t forget to smile
    • IMPORTANT. If you’re new to video then just start with 1 or 2 of these!  Don’t get overwhelmed.

      Enjoy the show.

      Thanks for all you do, keep saving lives.

      Angus

      See omnystudio.com/listener for privacy information.

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