On the podcast today I’m chatting with the best selling author of The One Page Marketing Plan, Allan Dib.   This is one of my favourite marketing books and one that I recommend more than any other.

This is the second time I’ve had Allan on the show.  There are many gold nuggets in this episode, but the one that has really stuck with me was when Allan answered the question of “why do so many businesses struggle with marketing?” He said “the market place is not a meritocracy, the most deserving businesses don’t get paid the most, the best marketers get paid the most.”

In essence..thinking that you can grow your practice just by being good is a recipe for disaster.  Let me be clear, I’m not suggesting for a moment that you don’t need to be amazing, I’m just suggesting that is not enough to build a thriving practice.

If you’d like to learn a simple but highly effective marketing strategy, then listen in.

Thanks for all you do. Keep saving lives

Angus

Links:

Free resource for your audience: The 1-Page Marketing Plan Canvas: successwise.com “Download The 1-Page Marketing Plan Canvas for Free”

If you want to acquire new leads and grow your business consistently, you need marketing. And if you're a small-to-medium-sized business with a limited budget, you need to be implementing direct response marketing. It's key to your business success.

Create your very own sophisticated marketing plan in 9 steps. We've even included five examples to get you started.

Amazon link to Buy the Book: http://successwi.se/book

Allan’s LinkedIn: https://www.linkedin.com/in/allandib/

Successwise Facebook: https://www.facebook.com/successwise/ 

Successwise Instagram: https://www.instagram.com/successwise/ 

Bio:

Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.

In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.

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