Hello, wonderful chiropractors! In Episode 319 of the Marketing Your Practice Podcast, we're continuing with Part 2 of our exciting 3-part series on how to have more people in your community knowing, liking and trusting you. In Episode 318, unveiled the exact strategies to have more people in your community knowing you and today, we’re focusing on the equally important aspect of being liked.

In “The Next Level: Winning Hearts in Your Community - Part 2: The Likability Key,” we'll delve into what it takes to be genuinely likeable. Let’s be realistic – it’s not about pleasing everyone, but rather forming authentic bonds with those who resonate with your values and services.

In this episode, we’ll unpack the psychology behind why we’re often drawn to people who are similar to us. We’ll also explore the seven traits that contribute to likability: authenticity, empathy, positivity, humour, confidence, respectfulness, and reliability.

But we don’t stop there! We’ll talk about the significance of understanding and connecting with your community, the art of active listening, and how to effectively communicate in a way that’s both professional and personable.

And, of course, we'll discuss how you can harness social media to your advantage in building those likeable bonds. Plus, don’t miss out on the tips on how to engage with your community and foster a linkable culture within your team.

Get ready to take some notes and make a real impact in your practice by being the likeable professional that you are!

Don't forget to stay tuned till the end for a sneak peek into what’s coming up in Part 3, where we will tackle the art of building trust.

Thanks for all you do.  Keep saving lives.

Angus

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