In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator.

You’ll learn:

• Why most chiropractors abdicate, not delegate, their marketing (and how to fix it)
• The importance of knowing who you’re perfect for (Standout Strategy)
• How to activate your Broadcast Engine using Owned, Borrowed, and Bought media
• Why trust takes time—and what Google’s Zero Moment of Truth means for you
• How to outsource wisely without losing control

If you’ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.

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