By leveraging auctions, you can maximize your profits and get full results quickly and on your own terms. Listen to this episode with John Patton and his partner Jeff Hathorn, and find out the many reasons why auctions are a very valuable exit strategy for real estate investors and entrepreneurs.

KEY TAKEAWAYS

• In what cases should you use auction?
• Effective marketing strategies in property disposal
• Things to consider before going into an auction process
• The emotional side in the bidding of an auction
• Tips for picking the right auction house for you

RESOURCES/LINKS MENTIONED

• How to sell your home in 5 days by Bill G. Effros
• www.auction.com

Learn How to Maximize Your Profits via Auctions www.flipempire.com/auction

ABOUT JOHN PATTON AND JEFF HARTHON

John Patton owns a marketing company called Patton Investment Properties, which specializes in investment real estate with 10,000 daily subscribers receiving the latest wholesale real estate deals in Florida. Prior to real estate, John was an Art Auctioneer and segued his auction experience into real estate in 2006 when recruited by national real estate auction firm JP King of Gadsden, Alabama. John assisted luxury homeowners, real estate developers, and banks throughout the Southeast by marketing and selling their distressed real estate assets at an auction. In 2012, John left the auction business and started purchasing REO residential real estate from banks and single-family homes from distressed homeowners. John also manages the Acquisition and Disposition of rental properties for a mid-sized residential rental company that specializes in providing clean, professionally managed affordable housing.

Jeff Hathorn is the Executive Vice President of Target Auction. For over 30 years, Mr. Hathorn has been in the real estate auction industry. During the past ten years, he has conducted auctions in 23 states. He has sold thousands of properties nationwide, including celebrity mansions, luxury condominiums, famous ranches, single-family homes, residential developments, acreage, commercial properties, and even yachts. This broad experience has enabled him to readily connect with sellers to evaluate the property being sold, identify the likely buyer profile, and develop a custom marketing plan to cost-effectively reach buyers for the property.

TWEETABLES

• ''You can't be a people pleaser, you'll never gonna make everyone happy. '' - John Patton
• ''We all like to win. When there's a live auction online, we like to be winners. '' - Jeff Hathorn

ASCEND

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