Marketing Your Practice

Ep58. Ending Overwhelm With The Next Logical Step Framework.


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Todays episode is all about crushing OVERWHELM.  Our guest and my very good friend Dr Billy Chow has a fabulous framework for helping practitioners get UNSTUCK and back on track by focusing on what he calls the next logical step (he learnt this from an episode of House of Cards).
I love this framework for 2 reasons…1. it’s simple and 2. it really works.
We also had a bunch of other great discussions.  Here’s a taste:
why people refer and what to do to get them doing more of it
why we think promotional marking is dead and what to do instead
a heart centred (non pushy) to reach out to other businesses in your community
the importance of authenticity and why that might be your secret weapon
Hope you enjoy listening to this one as much as I did recording it.
Links Mentioned In The Show
Marketing To The 90's
https://blackdiamondclub.com
https://www.instagram.com/thechillybow/
https://www.facebook.com/drbillychow
Dr. Billy Chow is a chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards. He is currently a Board Governor of the Australian Spinal Research Foundation. Billy’s also the Director of The Black Diamond Club - Australia, where he helps motivated and ambitious service professionals who are committed to growing their businesses and improving their lives.
Dr Billy Chow  //
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