"The core foundation should be direct bookings, but you also need OTA presence. I think the best way is all three legs of that stool."

Building a hospitality business that generates 95% direct bookings sounds impossible—especially in a town with just 87 residents. But Blake Neitzke, a West Point graduate and former Special Forces officer, proved it's not only possible but sustainable. In this episode of Booked Solid, Blake shares the direct booking strategies that transformed a distressed 7-room boutique hotel into a 15-key destination that books solid year-round, often 18 months in advance.

What makes Blake's approach unique isn't just his impressive conversion rates—it's his balanced perspective on OTA Management while maintaining independence. His story provides a blueprint for operators seeking to establish enduring hospitality brands without compromising growth or guest reach.

Connect with Blake:

• Instagram: @farmsteadroundtop
• Email: [email protected]