In todays episode I want to talk to you all about the 3 most important questions that every practice should know the answer to… Knowing the answers to these questions will provide immense amounts of clarity for your marketing, branding, communication and even the kind of staff you employ. I’m a huge fan of the power of clarity…I think it is one of the most powerful forces in the world.  The opposite of clarity is confusion or indecisiveness.  Indecisiveness leads to fatigue…the social scientist have researched in depth and it’s called decision fatigue. Quite contrary to what we might think…more options is NOT better.  Research has shown that when people are offered a gift of a  choice 2 chocolates the feel better than they do when their offered a gift of a choice of 5 chocolates. So what does this have to do with you practice? Well most of us haven’t taken the time to clarify what we do, who we do it for and how we do…let’s look at this in another way.  Here’s the three questions: What problems do I solve? Who do I solve them for? How do I solve them? Listen into the show as we explore how answering these questions can lay the foundation to your practices super power. Enjoy the show. Thanks for all you do. Keep saving lives. Angus