The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them)

In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale.

🔑 Key Takeaways

• Undercharging Is the #1 Killer – Most clinicians start with prices that are far too low, usually based on insurance rates or old employer cash rates. Charge what you’re worth—or your business will pay for it.
• Tiny Packages = Short-Term Outcomes – 3 or 5-visit packages may feel easier to sell, but they rarely solve chronic problems. Larger packages mean better care, better results, and more long-term retention.
• No Payment Plan? You’re Losing Sales – Patients make buying decisions based on monthly cost, not just total price. Offering a simple payment plan increases conversion and helps people commit to solving the real issue.

💬 Real Talk from Doc Danny

"Say your price out loud—and if it doesn’t make you slightly uncomfortable, it’s probably too low."

🎯 Who This Episode Is For

• ✅ Clinicians charging under $175 per visit
• ✅ Practices offering 3-visit or 5-visit packages
• ✅ PTs unsure how to structure pricing for longer-term care
• ✅ Clinic owners struggling with conversion or retention

🔥 In This Episode, You’ll Learn:

• ✅ Why undercharging limits your ability to grow
• ✅ How package size affects retention and staff performance
• ✅ How to implement a simple, effective payment plan for packages
• ✅ How better pricing leads to better outcomes and a more stable business

🚀 Ready to Fix Your Pricing and Grow Your Clinic the Right Way?

Pricing isn’t just numbers—it’s a growth strategy. Make the shift now and watch your revenue, retention, and referrals improve across the board.

• → Book a Free Discovery Call
• → Explore More at PhysicalTherapyBiz.com

These changes don’t just boost your income—they improve your impact. Set your pricing with purpose, and scale with confidence.