There’s only a few secret weapons when it comes to influence and communication and AUTHENTICITY is one of them.

As a recovering perfectionist myself I’ve found myself needlessly spending hours trying to craft the perfect message, post and video when all I needed to do was push my perfectionism to the side and communicate with authenticity.

In our modern world of ever growing social media shallowness I believe AUTHENTICITY in your message is the key to breakthrough the noise.

So…why is authenticity so powerful?

Because…it’s so rare!

This week on the show I chatted with Dr Krysti Wick. Krysti is a chiropractor, coach, speaker, and practice growth strategist. She is a self-declared design addict, lives for lululemon leggings and listening to Lizzo (say that five times fast), and — to the surprise of many— does not drink coffee….whaaaaaaat!

We chatted about the power of authenticity…what get’s in the way of us sharing our messages…when to persist and when it’s OK to pivot and move on to the next thing.

Now…Krysti not only has the authenticity thing nailed, she is also a super savvy marketer. 

She shared openly what strategies she has implemented over the past 6 years to see 500% growth in her practice…WOW!

This is a must listen episode.

Thanks for all you do.

Keep saving lives

Angus

Links Mentioned In The Show

theilluminatedsquad.com

rivershoreschiro.com

https://www.facebook.com/drkrystiwick/

https://www.instagram.com/drkrysti/

 

Dr. Krysti Wick is a chiropractor, coach, speaker, and practice growth strategist that hails from humble southeastern Wisconsin. She is a self-declared design addict, lives for lululemon leggings and listening to Lizzo (say that five times fast), and — to the surprise of many— does not drink coffee.

Over the past 12 years she has built a thriving pediatric and family practice that houses a full staff of doctors and CAs caring for patients everyday. As her practice grew over 500% in the past 6 years, so did Krysti’s desire to share her story through speaking and mentoring other chiropractors. Inspiring colleagues to find their strength within and build the practice of their dreams is one of her true passions in life.

Described by her industry peers as “The Rachel Hollis of Chiropractic,” Krysti’s passion resides in the empowerment of women in the field. Her fresh approach to coaching and building community has garnered praise across the nation. Krysti’s latest venture, The Illuminated Squad, became a rapid success and already holds a waitlist for membership.

Whether watching Krysti’s videos, reading her blog posts, or perusing her social media feeds, you’ll get very relevant advice for starting, growing, and scaling your practice as well as personal growth strategies to illuminate your life, YOU