Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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David and Lucas sit down with Jake Fruth, Product Technical Specialist for Diagnostics at Matco Tools at ETI Tool Tech 2023.

Topics Discussed:

The start of the podcast. (0:00)

How did you get started in the industry? (2:21)

Sharing your thoughts on the pay. (7:20)

The cost of running the business. (11:56)

How we’ve devalued the diagnostic process. (14:47)

Giving away diagnostic time devalues time. (19:28)

Looking around for a shop to work for. (25:19)

The importance of having a long-term customer. (26:44)

Short-term vs long-term savings. (32:08)

The hybrid system. (39:19)

Paying your employees well enough to make good choices. (40:39)

Paying hourly vs flat rate. (43:19)

Pitching the idea to the shop. (51:03)

The mindset of the technician. (54:57)

How to improve the image of the industry? (57:54)

The problem with people who teach this model. (1:04:35)

The power of forgiveness. (1:08:11)