The Life Of KG

Episode 134. Building a Successful Brand From Scratch: Farrah LaRaé Wynn


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In this episode, we speak with Farrah LaRaé Wynn, a dynamic serial entrepreneur. As a mother and successful businesswoman, Farrah has launched her own line of skincare products, LaRaé Skin, and founded the Elite Society, a community of female entrepreneurs and leaders. Alongside her business ventures, Farrah is an accomplished author, podcast host, and blogger. She describes herself as a Refinement Specialist, offering invaluable guidance to help businesses fine-tune their efforts and achieve their objectives. 

In this episode, we delve deeper into Farrah's journey, her perspectives on entrepreneurship, and her success mantra. If you are an aspiring entrepreneur then you don’t want to miss this!


Key Takeaways

#1 Have faith in yourself

Don't let impostor syndrome hold you back! Remember that everyone experiences failures in this journey, so surround yourself with supportive people who understand and uplift you. With a positive mindset and a solid support system, you can overcome any mental roadblocks and achieve your goals.

#2 Research the market

To create a successful product, start by identifying your target customer audience and researching the best ways to reach them. By listening to their feedback and incorporating it into your business model, you'll be well on your way to building a product that sells like hotcakes!

#3 Do you

While it's important to listen to advice and take feedback, don't forget to trust your gut. As Farrah knows all too well, ignoring her instincts has led to losses in the past. So, when it comes to your business decisions, be sure to tap into your inner superpower and trust your intuition!


Timestamps

2:35 – 3:45

Feeling like a fraud or doubting your abilities as an entrepreneur? Don't worry because you aren't alone.

Many successful business owners experience impostor syndrome. But fear not! Farrah has identified two root causes of this struggle so that you can overcome this problem and build confidence in your skillset!

4:24 – 5:22

From a public relations major at college to now an entrepreneur: Farrah discusses her career journey and how her parents influenced it.

5:36 – 7:17

Discover how Farrah juggles being a single mother and a successful entrepreneur by mastering the art of time management. Her secret lies in a system that revolves around her daughter's schedule, allowing her to prioritize both her family and work.

9:44 – 11:10

Farrah has poured her passion for skincare into creating her own brand, LaRaé Beauty. She shares with us, the inspiration behind her line and what sets it apart from others in the market

 

11:30 – 13:36

Farrah shares her top two tips for success as a new business owner. 

15:47 – 18:04

Are you struggling to build an audience for your brand? Don't worry, because Farrah is dishing out tips for growing your following, even when you're on a tight budget.

18:37 – 20:28

As Farrah has learned on her own entrepreneurial journey, the secret to success is simply "doing you".


Let’s Connect

Farrah LaRaé Wynn (@itsfarrahlarae) |Instagram


 Sponsors


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The Life Of KGBy Katie Godfrey

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