Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this engaging discussion, Lucas and David welcome Stan Stokes of Iron Fist Consulting. With over two decades of experience, Stan offers valuable insights into the art of converting customer calls into successful appointments, underscoring inefficient industry standards and the imperative to dissect consumer behavior. 

Drawing from the advanced use of AI and call analytics, he delves into the power of tailored communication in enhancing conversion rates. The trio also explores the significance of assessing employee roles and strengths, an area where Stan foresees breakthroughs with his upcoming employee performance prediction platform. Additionally, they address the broader industry challenges, like the shift toward instant gratification in customer service, reflecting on the strategies required for transitioning and scaling up automotive service facilities. 

00:00 Encouraging introverts to build a supportive network.
10:21 Frequent head injuries from moving too fast.
12:32 Chasing rabbit hit a tree, knocked out cold.
21:12 Layoff led to a career change into digital marketing.
24:52 Marketing tracking is crucial for proactive strategy.
28:56 Implementing transcription technology, creating training content summary.
33:54 People are key, using assessments for potential.
41:04 Seek assessment for cultural fit and collaboration.
48:23 Transitioning from small to large business challenges.
51:05 Shop owners eliminate problems by addressing issues.
55:20 Analyzed industries where commitment equals 100% stick.
01:00:25 Enhance consumer engagement through personal interaction.