Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

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In this installment, Lucas and David welcome Brian Walker of Shop Marketing Pros to discuss the intricacies of marketing for repair shops. Brian shares his expertise in creating keyword-rich pages and blogs to optimize search engine visibility without falling prey to keyword stuffing. Meanwhile, the hosts candidly discuss the challenges of de-escalation in confrontational situations, with Lucas sharing a personal narrative that underscores the importance of maintaining composure to prevent violence.

00:00 Kim's comment led to Crocs helping foot pain.
09:54 Substitute pork fried rice with bread quinoa.
15:03 Consolidate podcasts, creators, and audience for unity.
16:29 Encouraging trainers to submit their classes.
21:44 Frustrated customer finds express check-in solution.
28:17 Determining realistic SEO expectations through initial queries.
37:22 Notepad for questions helps create relevant content.
38:40 Saves time by creating detailed content once.
46:14 SEO and social media build business authority.
50:38 Google favors quick oil change over auto repair.
56:35 Embarrassed by past altercations, knows capabilities.
01:03:52 The Sheriff's department confirmed past aggressive behavior.
01:05:31 Conflict escalates; should have called authorities.