Every single business has competition. Whether you’re an insurance agent, attorney, a bookkeeper, a nonprofit consultant, or a sustainability consultant, there are hundreds or thousands of other people out there who do what you do.

If a prospective client is considering investing in the product/service that you provide, you must answer this question… Why should they do business with you over and above all other options?

One of the best ways you can to answer this question and demonstrate your value is to specialize in a niche. This could mean focusing on a particular industry (such as restaurants, contractors, etc.) or a specific line of business (such as Workers Comp, E & O, etc.). This has two benefits. First, you can provide more value to your clients because you have honed your expertise in an area relevant to them, and second, you limit the competition you face.

On this episode Unstoppable ProfitPodcast, we have the honor of interviewing one of the most powerful niche players in our industry, Mr. Jesse Parenti.  Jesse is nationally known as THE KING of his niche and now he is going to give you the insider’s recipe for GREEN DOUGH!

Share in the comments below what your niche or micro-niche is and why people choose to do business with you over and above all other options.

Now go out and make a difference, be unstoppable and leave no regrets!

What more can we do for you?

Mike Stromsoe

PS “When you try to be everything to everyone, you accomplish being nothing to anyone.” – Bonnie Gillespie