How much money are you spending on your Amazon ads? What’s the ideal minimum budget?

Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?

Why is having a Multichannel perspective vital to your Amazon success?

Where can you get your Amazon advertising checked?

Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.

Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales

Episode Notes:

00:20 - Ryan Flannagan Introduction

00:50 - How a Phenomena Can Affect Amazon Sales

03:15 - Nuanced Media Pivot

03:50 - Conversion Rates

“Amazon generally rewards sales with more sales.” - Scott

04:40 - Amazon Listing Optimization

06:25 - Does Keyword Frequency Matter?

07:25 - Biggest Amazon Marketing Opportunity

08:30 - Hardest Part About E-Commerce

09:30 - Split Testing Amazon Listing

12:10 - Amazon Brand Referral Program

12:30 - Why ACoS Is Old News

14:30 - Transitioning From ACoS to TACoS

15:45 - Were Is Nuanced Media Headed in 2023

17:00 - The Shopify Strategy

18:20 - Getting on Google Shopping

21:10 - Nuanced Media Services

Website: https://nuancedmedia.com/

LinkedIn: https://www.linkedin.com/in/ryanflannagan/

Twitter: RyanFlannagan | NuancedMedia

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