I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.

We dive into why Teachery stands out among course platforms (spoiler: it’s not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.

What You’ll Learn:

- Jason’s entrepreneurial journey from “I Wear Your Shirt” to Teachery
- How Teachery differentiates itself in a crowded course platform space
- The shift to lifetime pricing: why it works and what you should know
- How simplifying your offer can skyrocket your business
- The importance of AI and “done-for-you” tools in 2025
- Why shorter, bite-sized content is winning in the online space
- Jason’s insights on building customer loyalty through genuine support

Resources Mentioned:

- Teachery: https://gemmabonhamcarter.com/teachery
- Wandering Aimfully: https://wanderingaimfully.com/
- Gemma’s Free Course Creation Class: https://learn.gemmabonhamcarter.com/class/

Support the show