James Keyes was the CEO of two of America's largest and best-known companies: 7-Eleven and Blockbuster. While James was CEO of 7-Eleven, shareholder value increased tenfold and the company was acquired. James joins Adam to share his unique journey - from growing up in poverty to leading two household name companies with opposite fates - and his best lessons learned along the way. James and Adam discuss leadership, managing adversity and change, cultivating confidence, cultural literacy, and much more.