In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it.

Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those who are reading/following/subscribed to our content. And it helps us get more inquires and eventually new athletes.

What we write and how we write it is so important - we want to use our content to BUILD TRUST with those that are listening. This thing some (or many) coaches are doing is holding you back from building max trust with your people!

I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. Be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!

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