In this special episode, we’re excited to present a unique podcast swap, featuring an insightful episode from Josh Hadley's eComm Breakthrough Podcast.

Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products.

This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success.

Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as  the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies.

Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth.

Tune in and transform your selling strategy today!

 

Episode notes:

 

02:45 - Ecom Breakthrough Podcast Overview

03:50 - Matt Altman Introduction

05:10 - Matt's journey into ecommerce 

06:40 - Insights into Successful Brand Exits

10:21 - Strategy for Launching New Products on Amazon

13:00 - Product Launch Budget

15:35 - Types of Ad Campaigns

20:40 - Product Conversion Rate \ Optimizing Products

28:40 - Amazon A/B Testing Feature

31:45 - EVA.Guru / Intellivy.net / mturk.com

33:25 - Other Software Tools to Manage Multiple Brands

35:20 - PPC Tactics

48:40 - External Marketing

51:10  - Amazon Affiliates

 

LinkedIn:

linkedin.com/in/matt-altman-39b72a70

linkedin.com/in/joshhadley/

Website:

www.rightsideup.com

https://wavve.link/Ecommbreakthrough

 

Email:

 

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