EAM: Estate Agency Mastery with Chris Buckler

Episode 26 - Estate Agency Mastery with Oliver Howard

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Welcome to an episode packed with energy and actionable insights! This time, we’re thrilled to have Oliver Howard from OHRE joining us. Known for shaking up the Southwest London property scene with bold marketing and a fresh perspective, Oliver is here to share his journey and three transformative tips for estate agents—whether you're in

Key Takeaways:
1. Dare to Be Different

  • Break the Mold: Modern estate agency requires standing out. It’s not just about selling homes; it’s about selling yourself as a brand.
  • Embrace Personality: Whether it’s through creative marketing or authenticity, find your unique niche and double down.
  • Example: Oliver used dynamic video tours to differentiate himself, showcasing both properties and his vibrant personality.
    • Social Media is a Necessity: It’s no longer optional—agents must leverage platforms like Instagram and TikTok to attract buyers and sellers.
    • Tips for Growth:
    • Start with paid ads for quick visibility.
    • Use Instagram tools (trending audio, localized hashtags) to hack the algorithm.
    • Post consistently and experiment to find what resonates.
    • Pro Tip: Even a small budget, like £30 a week, can make a big difference in reaching your audience.
      • Lead Generation is Critical: You can’t wait for clients to come to you. Be proactive and persistent every day.
      • Time Management: Block time for lead generation, whether in the morning or evening. Stick to the system and avoid procrastination.
      • Mindset: Success is earned by going above and beyond—focus on building relationships and creating opportunities.
        • "Our industry is about people, not properties." – Oliver Howard
        • "He or she who creates the lead wins the business." – Chris Buckler
        • "Even the best agent in the world is powerless without attention." – Oliver Howard

          • 2. Build a Social Media Presence
          3. Be Hungry and Consistent
          Quotable Moments:
          Follow Oliver Howard on Instagram: @oliverhowardlondon
            / oliverhowardlondon  

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          EAM: Estate Agency Mastery with Chris BucklerBy chrisbuckler123

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