Scott sits down with Diana Gershman, the "Mary Poppins of Amazon FBA." 

With over 15 years of experience, Diana shares her unique journey from academia to becoming a leading figure in the Amazon selling world.

This episode delves into the early days of Amazon FBA, the evolution of listing creation, the importance of data-driven decision-making, and strategies for successful wholesale on Amazon. 

Diana also shares her insights on negotiating with distributors, the origin of the Amazon United conference, and personal anecdotes from her career, including experiences with gender dynamics in male-dominated industries.

Tune in to gain valuable insights from a true Amazon FBA pioneer and learn how to navigate the ever-changing landscape of e-commerce.

Episode Notes:

00:15 - Diana Gershman Introduction

02:00 - Entering the World of Amazon

03:55 - The Early Days of Amazon FBA

05:50 - Building a Listing on Amazon

07:55 - Transition from Passive Selling to Proactive Account Management

10:25 - The Impact of Data on Modern Amazon Selling

11:56 - How Keepa and Other Tools Have Evolved to Assist in Data-driven Selling

17:42 - The Significance of Forecasting and Its Benefits to Distributors

18:05 - The benefits of Establishing Relationships with Distributors

19:40 - The Proliferation of Amazon Sellers Buying from Distributors

20:22 - Learning from Mistakes and Understanding the Marketplace

22:20 - The Business of Gender and Industry Domination

23:26 - The Generational Shift in Business Ownership

24:30 - The Inception and Realization of AMZ United

27:38 - Diana Recounts the AMZ United Experience

37:09 - What Else Does Diana Do?

LinkedIn: linkedin.com/in/diana-gershman-4a8411b

Instagram: diana (@diana_in_real_life)

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