In today’s episode, we do a phone interview with Danny Carlson, E-Commerce professional and founder of the Amazon FBA Agency, Kenji ROI. Danny also hosts the podcasts, Actualize Freedom Podcast and The Danny Carlson Podcast. In this interview, we get into the details of product page optimization and discuss the best approaches to structuring product descriptions. We also talk to Danny about indexing, getting Amazon’s search algorithm to work for you, and the best ways to incentivize customers to leave reviews.

What is “Lamplighting?” 2:55

Prioritizing The Different Aspects of Product Description 6:15

Indexing -- Prioritizing Fields 16:30

Getting Reviews -- What’s Allowed and What’s Not 20:28

How Danny Learned About Product Page Optimization 26:20

“I think copywriting is one of the most important skills that a small business owner should learn, because it’s going to increase the effectiveness of all of your emails, all of your Facebook ads, all of your Amazon listings -- just anywhere that there’s written copy, if you can make that more effective, it’s going to make pretty much everything you do more effective.” 4:05

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