🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of personal storytelling in content creation, especially during the back-to-school season. She shares insights on how to connect with audiences through relatable experiences and offers practical content ideas that blend personal anecdotes with marketing strategies. The episode emphasizes the significance of brand awareness, engagement, and sales content, providing listeners with actionable tips to enhance their online presence and foster connections with their audience.

✨ What You’ll Learn in This Episode:

• Back-to-school season content strategy
• Listening to clients helps identify unique selling experiences.
• Content should prioritize connection before showcasing products.
• Brand awareness content is crucial for establishing a personal connection.
• Engagement content sparks conversation and builds community.
• Sales content should integrate personal experiences and solutions.
• Using humor and relatability can enhance content effectiveness.
• Repurposing content across platforms maximizes reach and engagement.

💡 Episode Highlights & Time Stamps: 

• 00:00 Introduction to Content Creation and Personal Stories
• 03:33  Back to School Content Ideas
• 06:35 Brand Awareness Strategies
• 09:23 Engagement Techniques for Connection
• 12:18 Sales Strategies and Unique Experiences
• 17:45 Recap and Implementation Tips

📌 Resources & Links Mentioned:

Story to Sell Waitlist: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

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