How do you turn a successful service-based business into a scalable coaching and digital product empire?

In this episode of Podcast Growth Tools, host Kylee Chandler sits down with Carissa Woo — a former wedding photographer turned sales coach, course creator, and podcast host — to talk about how she scaled her brand, grew her podcast audience, and made space for motherhood without losing momentum.

Through their grounded chat, Carissa shared her journey of transforming her service-based business into a multi–six-figure coaching and digital product brand. Kylee adds her own insights from the podcasting and marketing world along the way. The result? An idea-packed, real-talk discussion on growth, branding, and balance.

Inside this episode:

• How Carissa transitioned out of 1:1 wedding photography and into online courses
• The role podcasting played in her brand visibility and community building
• How to launch a podcast that supports your digital products and programs
• Why personal branding and storytelling are key to converting dream clients
• What it looks like to grow a business with a baby (and build workflows that support it)

Timestamps:

• 02:15 - Work-life balance and entrepreneurship
• 05:30 - Carissa’s  journey from wedding photography to digital marketing
• 15:20 - The benefits of affiliate marketing
• 20:10 - The importance of using podcasts for business growth
• 25:35 - Insights on starting a podcast and overcoming challenges
• 30:50 - Balancing motherhood and entrepreneurship
• 35:00 - Advice on maintaining creativity and passion in work
• 40:15 - Closing thoughts and where to find more from Carissa and Kylee

Whether you're a podcaster looking to scale, a course creator navigating visibility, or a mompreneur figuring out how to do both — this episode is packed with growth strategies, mindset shifts, and honest behind-the-scenes insights.

🔗 Helpful Links:

• Connect with Carissa → carissawoo.com

• Listen to her podcast → Get a Heck Yes

• Free Podcast Growth + Email List Guide → podcastmarketinghub.com/freeguide

• Subscribe to Podcast Growth Tools → https://www.youtube.com/@PodcastMarketingHub

• Work with Kylee → podcastmarketinghub.com