🎙️ Episode Summary:

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In this episode, Katy Ursta reflects on her 11-year cancerversary and shares how her battle with stage four Hodgkin's Lymphoma transformed her life and business. She emphasizes the importance of storytelling in marketing, encouraging listeners to find and share their own stories to connect with others. Katy discusses how her experience with cancer led to the creation of the "Every Sweat Matters" movement, which not only motivated her but also inspired others to engage in fitness for meaningful reasons. Ultimately, she highlights the power of personal narratives in making a significant impact in the world.

✨ What You’ll Learn in This Episode:

• How storytelling can significantly impact marketing success.
• 'Every Sweat Matters' and how it became a movement
• The right personal struggles to share as a way to move others to action
• How $70,000 was raised organically 
• Understanding your story is crucial for effective marketing.
• Your story can help others see their own potential.

💡 Episode Highlights & Time Stamps: 

• 0:44 Katy's Cancerversary and Introduction
• 03:42 The Impact of Cancer on Katy's Life and Career
• 06:30 Reframing Health and Storytelling in Marketing
• 09:30 Creating a Movement: Every Sweat Matters
• 12:09 The Power of Story in Business and Life
• 13:31 The Formula for Impactful Storytelling
• 17:25 Conclusion and Call to Action

📌 Resources & Links Mentioned:

The Story to Sell Waitlist is Live! Click Here 

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

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