🎙️ Episode Summary: 

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the challenges of follow-ups in a trust recession, emphasizing the importance of building relationships rather than focusing solely on sales. She shares personal anecdotes and practical strategies for effective follow-ups, including context-based, value-based, and relationship-based approaches. Katy encourages listeners to reframe their mindset around follow-ups, viewing them as opportunities to serve, rather than transactions. She also addresses the common issue of ghosting and emphasizes the importance of tracking leads and maintaining a positive energy in sales conversations.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Trust Recession in Sales

3:48 The Importance of Follow-Ups

6:28 Reframing Follow-Up Messaging

11:43 Types of Follow-Ups: Context, Value, and Relationship  

20:05 Handling Ghosting and Non-Responses

23:23 Energy and Mindset in Follow-Ups

📌 Resources & Links Mentioned:

• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com

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