In episode 39 of the Email Sound Booth podcast, Liz Wilcox tackles the sensitive topic of email unsubscribes. Liz emphasizes that unsubscribes are a normal part of email marketing and offers logical and emotional strategies to cope with them. She explains that most unsubscribes are not personal, are financially beneficial, and improve email deliverability. Liz provides practical advice such as not looking at who unsubscribed, ensuring each email represents you well before sending, and consistently growing your email list to mitigate the emotional impact. She concludes with a personal story to highlight that unsubscribes happen regardless of email content and encourages listeners to keep pushing forward.

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Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using