We start this week's show with a PSA for those unable to make it to Austin and SXSW.  You need only listen to host Jason Henrich's recap to feel the energy and understand the value of looking at fintech through a different lens, the chance to discover burgeoning tech startups, and rethink opportunities for financial services.

In our second half, host Amber Buker connects with top leadership from First Federal Bank, Matt Deines, CEO and Christopher Riffle, COO/CDO, for a compelling interview about First Fed Bank's wild ride since converting from a thrift in 2015. The PNW bank has undergone big transitions over the last several years, from a leadership change and brand refresh to developing new lines of business and a unique joint venture with Quin, a digital wellness platform that offers benefits like "lifestyle protection." Study the bank's culture and DNA for take-aways and ideas that banks, and anyone, needing to pull off big transitions should consider.

https://www.youtube.com/watch?v=Xhj7Y3psPfE