In today’s episode, we talk with Benjamin Faw, co-founder of BestReviews, a very successful product review company. We talk about how review sites work and the process of getting into Amazon’s Onsite Associates program to bring outside editorial into an Amazon search result. We discuss how this program can increase search volume and sales on a successful product, as well as help take the value of your brand to the next level. We give pointers on how to place your product on a review site, as well as how to determine which site will be most advantageous to you.

Growth of Review Sites; Onsite Associates Program 3:01

How Onsite Associates Can Multiply Your Search Volume and Sales 14:15

Getting Your Product on a Review Site 18:02

“Amazon wants people to search for products within their search engine. They don’t want people leaving and going to Google to look at review sites and generating traffic outside of Amazon, when they can capture most of that inside Amazon.” 7:18

https://www.linkedin.com/in/benfaw

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