Today I interview Joseph La Selva from Perpetua, an optimization and enablement tool for Amazon advertising. Perpetua tries to combine the power of human intelligence and always-on optimization to drive the best performance in advertisement campaigns. Joseph tells us a bit about how it works, starting with a goals based software, which first will identify some strategic parameters, outline a few constraints, and then allowing the ad engine of the software you’re using to work toward maximizing your sales within the parameters within which you have set. We talk about Perpetua figuring out how to ramp down on your ad campaign spend within the first 48 hours of creating new campaigns. It takes a lot of the pressure and stress off of you because you don’t have to worry about your ad campaign. We discuss bid adjustments and what Perpetua does to adapt and how it optimizes toward your customer base. This system is really algorithmic focused rather than formulaic, which reduces your bid price over time. We talk about keyword boosts allowing you to identify the keywords that are most strategic to you so that you can pluck them out of that broad 30% A-cost bubble and allows you to apply placement multipliers for those specific keywords that you’ve added to the keyword boost.

Guest intro 1:06

Perpetua uses a goal oriented approach 3:43

Bid adjustments 11:12

One of the strongest features of Perpetua 16:19

Key word boosts 21:10

Coupon code for 50% off your first two months 24:49

“For the first time I get to stop worrying about the weeds of managing advertising. The idea of creating a new set of campaigns feels enjoyable, whereas with other tools it feels like work. It feels like something I have to check in on, or that when I do I see things that I have left.” 19:19

https://ca.linkedin.com/in/joseph-la-selva-73a12055

https://www.instagram.com/smartestseller/

https://www.buyboxer.com/

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