Use content as a way to teach them about their issues, about the questions that they have. Videos educate your clients and work as a filtering process and an easy way to answering questions. Once you have your video system set up, you can do it for multiple things; training modules for employees, for example. Besides, they work 24h. People get to know you. That’s good for business.

Basic set up (You can learn a lot watching youtube):

Video Camera (1080p, microphone input jack)

Tripod

Microphone (to the camera)

Set of lights (You can learn how to in Youtube)

Green Screen (Optional; If you want to overlay a firm logo digitally)

Tyson’s Tip:

Secrets of Lawyer Video Marketing in the Age of YouTube, by Gerry Oginski. Word Association (April 17, 2012)

Great book. It guides you through all the video production process; what to do and not to do. And it makes it easy.

Hacking’s Hack:

Owen Hemsath.

https://www.youtube.com/user/videographybyowen

https://thevideospot.net/

He teaches you to use Youtube through Youtube. Lots of practical tips.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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