April 30, 2025

Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney’s Digital CEO Success Story

33 minutes

Are you feeling like your market is just too specific to thrive? Think again! In this week's Wednesday Weekly Win, Jenni interviews Kassy Maloney, the inspiring founder and CEO of the Society of Exceptional Educators. Kassy unveils her remarkable journey of building a thriving multi-6-figure business by focusing on an incredibly narrow niche of empowering educators of blind and visually impaired students.

In this episode, Kassy reveals the specific systems and strategies she learned in Business by Design that fueled her growth. She also shares how she identified unique needs within her audience and then crafted digital offers that truly resonated with them. The best part? By leveraging her niche expertise and streamlining operations with proven business frameworks, Kassy not only has achieved financial success, but she now has the flexibility to also prioritize time away from laptop with her children.

If you're questioning the potential of your niche or seeking real-world examples of successful entrepreneurs running online businesses in specialized markets, Kassy's story is a powerful testament to what's possible. There are so many opportunities available to you right now as a Digital CEO, no matter how tiny your niche, and this conversation with Kassy proves it!

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @exceptionaleducators.us.

In this episode you’ll hear:

Kassy’s incredibly niche beginnings in business and her evolution to supporting teachers in this specialized field
How she learned the true power of a targeted digital summit and the way she used the processes from BBD to make the event fun to run
Her journey of creating a back-end membership and how Kassy adjusted that offer to achieve an impressive 95 percent membership retention rate
What Kassy and her team are doing now to leverage proven business systems for consistent growth
How transitioning to a digital business provided her with the flexibility to navigate personal challenges AND prioritize time with her children
The mindset shift that was required of Kassy to untangle the idea that she had to trade her time for money
Her powerful message about the potential for success even if operating within a tiny niche

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/756

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By James Wedmore

4.9

16201,620 ratings

April 30, 2025

Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney’s Digital CEO Success Story

33 minutes

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @exceptionaleducators.us.

In this episode you’ll hear:

Kassy’s incredibly niche beginnings in business and her evolution to supporting teachers in this specialized field
How she learned the true power of a targeted digital summit and the way she used the processes from BBD to make the event fun to run
Her journey of creating a back-end membership and how Kassy adjusted that offer to achieve an impressive 95 percent membership retention rate
What Kassy and her team are doing now to leverage proven business systems for consistent growth
How transitioning to a digital business provided her with the flexibility to navigate personal challenges AND prioritize time with her children
The mindset shift that was required of Kassy to untangle the idea that she had to trade her time for money
Her powerful message about the potential for success even if operating within a tiny niche