The Mind Your Business Podcast

Episode 791: The Art and Science of Great Storytelling For Your Business with Nick Demos


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Think you don't have a good story? Think again! In an age of AI and overwhelming content, your unique voice and personal storytelling are your most powerful marketing assets. But here's the cold truth: a great story poorly told is worthless. Today I'm joined by my friend, Broadway producer, story master (and past guest of this podcast), Nick Demos, as we dive into the art and science of connecting with your audience on a deep, human level.

In this episode, Nick breaks down common storytelling mistakes, how to find your "nugget of wisdom" in any everyday moment, and why getting more personal is essential for business growth. Plus, Nick shares his fascinating journey from winning a Tony Award to hitting a wall, proving that external success won't solve internal problems.

This conversation isn't just about better narratives; it's about shifting into "being thought leadership" to build the kind of connection that truly converts. Nick's journey and insights are sure to inspire, so let's get you ready to share your million stories. Plus, if you'd like to join us in person for BBD Live to see Nick and other incredible speakers, shoot me a message on Instagram, @jameswedmore, and let me know you're interested!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

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Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @thenickdemos.

In this episode you'll hear:

  • The baseline concrete details that serve as the minimum requirement to prevent people from getting bored with your story

  • What can happen with your storytelling when you use too much technical jargon while sharing it

  • Nick's advice for positioning yourself as the authority without sounding boastful

  • The true power of an origin story, why you should start "story hunting" in your life, and how to begin doing it

  • Why it's so dangerous to memorize your stories for a stage, and what is a much better approach to take instead

  • Nick's process of seeking clarity in finding the niche he now finds himself in as he lives his purpose

  • His personal story of chasing a massive external milestone, and why he says achieving it often exposes unhealed parts of yourself rather than fixing everything that is wrong

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/791

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The Mind Your Business PodcastBy James Wedmore

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