In episode 99 of the Email Sound Booth podcast, Liz Wilcox addresses a critical topic: scrubbing your email list. She emphasizes that while it has always been a best practice for deliverability and cost-efficiency, it is now a legal requirement imposed by major email providers like Google, Yahoo, and Microsoft. These providers aim to eliminate inactive email addresses to save server resources, and failing to comply could lead to your emails getting blocked. Liz also highlights the benefits of list scrubbing for better email metrics and urges listeners to continuously grow their email lists. She encourages joining her email marketing membership and participating in the Facebook group for more in-depth conversations and strategies.

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Episode 17: Cold Scrubbing in 2025