Our subconscious mind can often hold us back from achieving our weight loss goals, even when we are consciously committed to making positive changes. There can be a multitude of subconscious reasons why we resist losing weight, such as a fear of change, a desire for comfort and familiarity, or even a belief that we are not worthy of success. Our subconscious can also be influenced by past experiences, trauma, or societal expectations around body image. It's important to identify these underlying beliefs and emotions in order to create a sustainable and successful weight loss journey that aligns with our conscious goals and values.