I get asked all the time by clients whether or not they should have a Shopify store or an Etsy shop, and I have always said both. Here to corroborate my reasoning is Lauren Keplinger, star Etsy shop owner and Etsy shop coach, who went from making monogrammed baby blankets to get through her husband’s deployments to making six figures from her shop! This week, episode 102 of the Product Powerhouse Podcast is about niching down to grow larger on Etsy! 

In this episode of the Product Powerhouse Podcast, Lauren Keplinger is sharing the importance of niching down your ideal client and actionable steps you can take right now to be successful on Etsy. 

Some of the talking points Lauren and I go over in this episode include:

• How the many changes to Etsy over the last few years has truly shaped and defined Lauren’s business and growth patterns.
• Should you have an Etsy shop or a Shopify shop, or should you have both? We discuss this at length!
• Why you cannot sell to just anyone on Etsy, and how to start to niche down no matter what market or industry you populate.
• The power in meeting customers where they are at, and how best to do that for your own business.

If you sell candles, your ideal client is not anyone with a nose. In this episode, you’ll learn exactly why that is! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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