I’m back from EVOLVE and wow it was amazing! I am so grateful to everyone who attended, spoke, and participated in my very first conference.

Today, I’m sharing some big takeaways and emotional experiences from EVOLVE. Let’s get down to it, as retailers you either need to Evolve or just not exist.

What do I mean by that? A lot of the attendees were not keen to jump on social and promote their store, they were lacking in video content, and they were not utilizing their biggest differentiator: themself!

Why? Mindset. They were afraid, worried about perfection, nervous…but that’s okay. Just do it afraid. Just do it messy. Just do it.

You’ll hear a clip from a retailer, Christina, who remarks “maybe I can do this…” YES! Yes you can. That is the mindset shift.

Retailers, I know it’s hard to put yourself out there. But owning a business is a lot about building relationships with your customers, and the place to do that now is on social media with video.
 
I’m challenging you to just post one video on your social media. Just one, then one more, and then another. You will see the transformation!

Speaking of transformation, now is the time to get your early bird registration to EVOLVE 2024 for a conference full of transformation, motivation, inspiration and more.

I’m rooting for your success!

What’s Inside:

• Looking back at EVOLVE 2023
• Are you afraid of social media?
• Why you shouldn’t wait for perfection to get started.
• Transformational experience for retailers.
• The mindset shift to just do it afraid. 

Mentioned In This Episode:
EVOLVE 2024
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!