This week’s conversation is with NFL Hall-of-Famer Ronnie Lott.

Ronnie has been a champion and a leader his entire life.

After graduating high school in 1977, Ronnie went on to the University of Southern California where he helped his team win the 1978 national championship. He was a unanimous All-American and team captain in 1980 and graduated in 1981 with a degree in public administration.

Shortly thereafter, he became the first-round draft pick of the San Francisco 49ers.

His legendary football career included four Super Bowl titles and 10 Pro-Bowl appearances.

He is one of only five 49ers to play on all of the team’s 1980s Super Bowl wins. He retired from professional football in 1994 and was inducted into the Pro Football Hall of Fame in 2000.

Post-football, Ronnie has found success as an entrepreneur and venture capitalist in Silicon Valley and also has a long history of philanthropic involvement.

So what has allowed Ronnie to be successful at pretty much everything he’s done in his life?

It starts with a commitment to excellence, a determination to be great, and his relentless will to keep trying.

For Ronnie it really comes down to “exhausting every moment.”

What I hope you pick up on in this conversation is that Ronnie’s thoughts and actions reflect a man who’s had the courage to go for it, a man who hasn’t feared the consequences of coming up short.

In Ronnie’s words: “You’ve got to dare at moments to see that you can do certain things. Sometimes you fail and sometimes you win. But the most important part of it is, did you try? Did you try to do something that maybe nobody thought you could do? “

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