Rooted in Retail

Experience, Retention, and Loyalty


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Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

What do Disney-level customer experiences have to do with your bottom line? A lot more than you might think. In this episode, Vance Morris—a former Disney World executive turned customer experience strategist—reveals the secrets behind turning casual buyers into loyal fans.

Drawing from years of real-world experience at one of the world’s most customer-obsessed brands, Vance shares powerful strategies that retailers and e-commerce businesses can use to boost retention, create memorable brand moments, and stand out in a competitive market. From the underrated value of print ads to the magic behind intentional experiences, this episode is packed with insights for businesses serious about customer loyalty.

[8:50] How to turn first-time buyers into repeat customers

[15:22] Why print ads still work in a digital age

[16:41] The crucial mindset shift every retailer needs

[21:15] How customer experience drives loyalty and long-term retention

[22:53] Disney-inspired strategies to transform your brand experience

[30:24] Using e-commerce packaging to elevate product perception and delight

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Rooted in RetailBy Crystal Vilkaitis

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